Content Intelligence
Conference
Semantic SEO, Topical Authority, NLP & NLG
Semantic SEO allows you to increase traffic to your website by creating expertise in a particular topic, called 'topical authority'.
Through NLP analysis you will learn which terms and phrases you have already developed and which need to be added. You will get to know your customers' vocabularies and the possibilities offered by communication based on their intentions.
We've been working on an intelligent model that understands real world entities and their relationships. It's about things, not strings.
Amit Singhal
Head of Search, Google
“Semantic SEO is the holy grail of search engine visibility.”
Why should I attend?
If your challenge is to increase organic traffic and sales, you have your own business or you make money from affiliate networks - this conference is for you.
We will discuss these challenges during the conference.
Topical authority
Topical authority is a set of characteristics that define whether a web domain has expertise in a particular subject. Creating TA can be compared to writing a book. Both structure, internal links and content are important.
User Intent
User intent is the most important factor determining the search engine response and the type of content in this response. You will learn how to plan content according to specific intent, based on funnel stage.
Information Architecture
Information architecture defines to a large extent the authority of a website. The absence of certain pages can block a domain from appearing in searches. You will learn how to check if your implementation is correct.
Entities and NLP
Entions in NLP play the role of information elements on which language models are based. The bigger the model, the better it understands our language and its nuances. Find out how to plan your content so that search engines understand perfectly what you are writing about. This will give you a long-term advantage.
Content Strategy
Content strategy is a key element. Understanding what a potential customer needs, how our offering meets those needs, and what channels they are looking for information on gives you the opportunity to be an effective sales force.
Content Analytics
Content performance is an often overlooked, yet extremely important element in a marketing plan. Without understanding how to measure content performance, we don't know how to budget for the costs associated with content creation and promotion. See how to do it effectively.
Speakers at Contference
CONTFERENCE is a dose of knowledge and inspiration from the best experts.
Andy Crestodina
Semantics in CM
Koray Tuğberk GÜBÜR
Python, NLP and SEO
Greg Bernhardt
Internal linking
Pawel Pawluk
Semantic hubs
Massimiliano Geraci
Entity SEO
Ferdinand Mehlinger
Semantic Silos
Pawel Sokolowski
How Google worksInterested in attending CONTFERENCE? Free ticket
