27-28 June 2022

Content Intelligence
Conference

Learn about the future of content marketing with over 15 creative sessions and a workshop.

Dates

27-28.06.2022

Speakers

15 professional Speakers

Get / Buy Tickets

Semantic SEO, Topical Authority, NLP & NLG

Semantic SEO allows you to increase traffic to your website by creating expertise in a particular topic, called 'topical authority'.

Through NLP analysis you will learn which terms and phrases you have already developed and which need to be added. You will get to know your customers' vocabularies and the possibilities offered by communication based on their intentions.

Event Organiser
Event Sponsor
Media Partners
We've been working on an intelligent model that understands real world entities and their relationships.
It's about things, not strings.
Amit Singhal

Head of Search, Google


“Semantic SEO is the holy grail of search engine visibility.”

Why should I attend?

If your challenge is to increase organic traffic and sales, you have your own business or you make money from affiliate networks - this conference is for you.
We will discuss these challenges during the conference.

Topical authority

Topical authority is a set of characteristics that define whether a web domain has expertise in a particular subject. Creating TA can be compared to writing a book. Both structure, internal links and content are important.

User Intent

User intent is the most important factor determining the search engine response and the type of content in this response. You will learn how to plan content according to specific intent, based on funnel stage.

Information Architecture

Information architecture defines to a large extent the authority of a website. The absence of certain pages can block a domain from appearing in searches. You will learn how to check if your implementation is correct.

Entities and NLP

Entions in NLP play the role of information elements on which language models are based. The bigger the model, the better it understands our language and its nuances. Find out how to plan your content so that search engines understand perfectly what you are writing about. This will give you a long-term advantage.

Content Strategy

Content strategy is a key element. Understanding what a potential customer needs, how our offering meets those needs, and what channels they are looking for information on gives you the opportunity to be an effective sales force.

Content Analytics

Content performance is an often overlooked, yet extremely important element in a marketing plan. Without understanding how to measure content performance, we don't know how to budget for the costs associated with content creation and promotion. See how to do it effectively.

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Speakers from previous conference

CONTFERENCE is a dose of knowledge and inspiration from the best speakers. In addition, we invite you to #semanticSEO workshop!

Andy Crestodina
Semantics in CM
Koray Tuğberk GÜBÜR
Python, NLP and SEO
Jason Bernard
Knowledge Panels
Lukasz Zelezny
Technical SEO
Tom Shapiro
Lead Generation
Greg Jarboe
Video Content
Ulrika Viberg
Search intents
Thomas Leonetti
User behaviours
Ryan Foland
Storytelling
Evgenia Verbitskaya
Communication
Margarita Loktionova
Content Strategy
Dan Petrovic
New content ideas
Vassilena Valchanova
Content planning
Greg Bernhardt
Internal linking
Damian Kielbasa
NLP/NLG
Pawel Sokolowski
Content Strategy

Interested in attending CONTFERENCE #2? Get a ticket

Conference #1 Schedule (archive)

We are very excited about the program divided between
"Inspiration" and "Hands-on".

Event Topics
Time
Speaker
Opening: Future of content marketing.
Why you need to adjust your marketing tactics with Content Intelligence.
09:00 | PST Los Angeles
18:00 | CET Paris
Pawel Sokolowski
Contadu
Search intents optimisation.
How to use the search customer journey.
10:00 | PST Los Angeles
19:00 | CET Paris
Ulrika Viberg
SEO Unikorn
Video Content Tips
Video is transforming the future of content marketing.
11:00 | PST Los Angeles
20:00 | CET Paris
Greg Jarboe
SEO-PR
Semantics in Content Marketing.
12:00 | PST Los Angeles
21:00 | CET Paris
Andy Crestodina
Orbit Media
New concept of search intent
Proximal or distal search intent depending on the user's distance from the requested conversion on the website.
13:00 | PST Los Angeles
22:00 | CET Paris
Thomas LEONETTI
Apollo Agency
Selling Through Storytelling
How Sharing Your Story, Creates Authentic Connections.
14:00 | PST Los Angeles
23:00 | CET Paris
Ryan Foland
B2B Influencers in Content Marketing
Leveraging B2B influencers for your content marketing strategy.
09:00 | PST
18:00 | CET Paris
Margarita Loktionova
Semrush
Evgenia Verbitskaya
Semrush
Named Entity Recognition
Information Extraction or Semantic Role Labelling. Python, NLP and SEO intersections.
10:00 | PST Los Angeles
19:00 | CET Paris
Koray Tuğberk GÜBÜR
Holistic SEO
Knowledge PanelsHow to Trigger and Manage a Knowledge Panels for your Brand.
11:00 | PST Los Angeles
20:00 | CET Paris
Jason Barnard
Kalicube
The 4-step content plan
Understanding your audience, finding the content topics, formats and channels that will work for you, and building your content engine through distribution and content repurposing.
12:00 | PST Los Angeles
21:00 | CET Paris
Vassilena Valchanova
Unusual ways to scale up your content efforts.
13:00 | PST Los Angeles
22:00 | CET Paris
Lukasz Zelezny
SEO London
Crazy Effective Ways to Increase Your Leads through Content.
14:00 | PST Los Angeles
23:00 | CET Paris
Tom Shapiro
Stratabeat
Internal linking
Semantic strategies for internal linking to support topical authority.
09:00 | Los Angeles
18:00 | CET Paris
Greg Bernhardt
Shopify
NLP as a driving factor for content optimisation
Semantic is a most important factor to match user intent. Damian will dive deeper to explaing how to use NLP to create outstanding pieces of content to drive traffic and share experise.
10:00 | PST Los Angeles
19:00 | CET Paris
Damian Kielbasa
CONTADU
Semantical SEO
Clustering data.
11:00 | PST Los Angeles
20:00 | CET Paris
Koray Tuğberk GÜBÜR
Holistic SEO
Extra pre-recorded session: Detecting Hot Topics in Search Console Data
Learn how to surface new content ideas by processing large amounts of keyword data from Google Search Console. Dan will cover everything from analysis down to best practices in content production. This session is particularly useful for e-Commerce, large content websites and big brands.
12:00 | PST Los Angeles
21:00 | CET Paris
Dan Petrovic
Dejan SEO / Marketing

Time left until the conference start

27 to 28 June 2022 with 15 sessions

Conference Tickets

Free pass
$ 0

Day 1&2 ticket

Day 1&2 access

100 tickets
each Monday

Check availability
Standard pass
$ 17

Day 1&2 ticket

Day 1&2 access

Access to recordings
One year

Slack: CONTFERENCE

Register
Premium pass
$ 79

All Days ticket

Day 1&2 access

Day 3 - workshop

Access to recordings

Slack: CONTFERENCE

Slack: WORKSHOP

CONTADU 3-mo free(Freelance plan worth $130)

Register
Speakers

CONTADU is a Content Intelligence platform to increase traffic from search engines by planning and optimising content based on semantics and behavioural science.

We have prepared 3-month free packages for all workshop participants.

This period of time will allow you to plan and optimise the content of a medium-sized website.

Contact

The conference is organized by the CONTADU team. While we have quite a bit of experience in SEO and big-data based tool development, this conference is our 1st event of this scale.
We will be happy to answer any questions you may have and give you tips on how to apply the knowledge you have acquired.

Greetings
Contadu Team

Frequently asked questions

Some frequently asked questions for you.

Are you interested in content marketing? If you plan content, optimize articles or sell product descriptions, we have a common goal: we want to do it more efficiently. Spend less time planning, create more interesting content, and increase conversions.

A few years ago, while advising large teams, we noticed that they were struggling with an overabundance of content, often of low quality. The return on investment these companies were spending on "content factories" was hard to measure, and the planning itself was based on quantitative factors.

We are trying to educate companies on this issue and move with them from content overproduction ("because the competition is doing it") to solutions based on analytical data and ROI.

The goal of this conference is to show how you can effectively, with smaller budgets, get better results from content marketing.
3 days with topics related to: The Future of Content Marketing & AI-based solutions.

The program spans several areas related to content strategy, including:

~ Research, analysis, and strategy
~ Content design and UX writing
~ Analytics and performance
~ Accessibility and inclusivity
~ Contents ops and governance
~ Teams and leadership
Freelancers, small and medium business owners, e-commerce or digital marketers in large corporations, especially:

~ Content strategists
~ Content designers
~ UX writers
~ Content engineers
~ Content marketers
~ Writers and editors
~ Technical communicators
~ Content managers
The event is FREE, but has a limited number of attendees.
If you would like to get access to video recordings and Slack channel, please choose Standard ($17) or Premium pass ($79).
Premium pass is "almost for free", as each of the attendees receives 3 months of CONTADU (Freelance plan) access, worth $130. To cover part of this cost we only charge $79.
Yes we do.
If you would like to get access to video recordings and Slack channel, please choose Standard ($17) or Premium pass ($79).
If you need more than 5 tickets please contact us, we will book a slot for you company.
We do not require any kind of knowlegde about Content Intelligence or data-driven content marketing. Durng workshop we will talk about general ideas how to improve traffic from search engines and dive deeper into "topical authority".

Workshop will be based partially on CONTADU.com, so we can prevent extensive technical research.

Didn't find what you were looking for? Contact us